Lack of Information Still Major Barrier to Crypto Adoption in the U.S., Says New Report

VISI.NEWS | BANDUNG - A new report released Tuesday by the National Cryptocurrency Association (NCA) reveals that lack of information remains one of the biggest barriers to digital asset adoption among U.S. consumers. According to the study, which surveyed 2,000 non-crypto holders across the country, nearly 70% said they needed more information before considering the use of digital assets. Roughly half admitted to not understanding how cryptocurrencies work, while others cited concerns over security, fraud, and a general lack of trust in project teams. Despite these concerns, 34% of participants expressed interest in learning more about crypto. “Curiosity is high, but confidence is low,” the NCA stated. “Many non-crypto holders are open to learning and even taking action, but feel held back by confusion, doubt, and a lack of trustworthy information.”

About the National Cryptocurrency Association

The NCA, a nonprofit organization launched in March 2025, is led by Stuart Alderoty, Chief Legal Officer of Ripple Labs. The association was created with a clear mission “To help Americans make sense of crypto” by sharing real-world adoption stories and providing accessible education. The NCA is backed by a $50 million grant from Ripple, reflecting the company's push to increase public awareness and policy influence in the U.S. crypto space.

Survey Findings Compared to Earlier Data

This latest survey marks a decline in engagement compared to an earlier May 2025 poll conducted by The Harris Poll, which involved 54,000 respondents and found that around 1 in 5 U.S. adults already owned some form of cryptocurrency.

Ripple’s Rising Political Presence

Despite claiming to be politically agnostic, the NCA has maintained a visible presence in Washington. Last week, Stuart Alderoty and two Ripple executives were official guests at the White House, where they attended the signing of a new stablecoin bill by President Donald Trump. Ripple CEO Brad Garlinghouse also attended President Trump’s inauguration in January, followed by a crypto policy summit in March, and Alderoty later testified before the Senate Banking Committee in July regarding digital asset market structure legislation. The report suggests that while the regulatory and technical infrastructure of crypto continues to mature, education and trust remain the missing pieces in unlocking broader adoption. As Ripple extends its influence through initiatives like the NCA, bridging the gap between curiosity and confidence may become the next major chapter in the U.S. crypto journey. Not financial advice do you own research @gvr